Hey Guys, Hope you are all well and enjoy the lead up to Christmas! I am so organised this year, not sure what is wrong with me. Maybe it’s because there’s not a lot else we can do right now. Here’s a little bit about how to increase audience engagement with your blog.
Audience engagement is a crucial part of running a blog. Contrary to popular belief, this doesn’t refer to people reading your posts. True, that’s a form of engagement, but we’re talking about ways in which your audience gets more involved. You want to create an active audience where people interact with you and each other. In turn, this will help you establish a core group of loyalists that visit your blog every day. This makes it easier to run a successful blog as you’re almost assured of traffic and engagement all the time, which can be translated into money.
So, how do you improve blog engagement? Here are three ideas:
Forums are a place for people to communicate with one another on certain topics. You can set up a forum on your site, and people need to register to become a member. They choose a username, then post in the forums about different things. You can set up forum topics yourself, such as questions revolving around topics in your blog. This can all be done on your site, or you can create external forums. Set up a subreddit for people to join, and it’s another place for people to congregate and speak about your blog as an audience.
Set up a chat room
Similarly, chat rooms work just as well as forums – if not better. The idea with a chat room is very much the same; people come together in a group to discuss different things. However, the main difference is that the discussion is more instant. People join a chat room and can send/receive messages in real-time – it’s basically like WhatsApp for your blog. Learning how to create and set up a chat room on your website isn’t that difficult, which is a bonus. The result is a small place for your community to go and share opinions with each other. You can also use chat rooms to promote new content or upcoming events – like a new giveaway.
Allow comments under your posts
The last option is the simplest of the three: allow comments under all of your posts. Here, people can comment on a blog post as soon as it is published. It’s a brilliant way of gaining feedback on your posts, but also a chance to continue the discussion. Encourage people to comment at the end of the blog, perhaps asking specific questions. Then, you can reply to them down below, starting a conversation. It encourages more people to get involved and interact with the comments, increasing engagement on each post.
You’ll notice that all three of these ideas offer similar possibilities but in different formats. For that reason, you don’t necessarily need to implement all three. Some of you will see benefits by just adding one of these things to your blog. Still, you indeed offer more opportunities for engagement with multiple different platforms. Regardless, the key is to engage with your audience through whichever implantation you choose. This might mean creating forum topics, replying in the chat rooms, entering discussions in the comment section, etc. The more interactive your blog is, the more loyal your audience will be.
Have you ever considered what it takes to actually manage a blog? If you are a new blogger then welcome to the world of blogging!