3 Ways to Increase Audience Engagement

Hey Guys, Hope you are all well and enjoy the lead up to Christmas! I am so organised this year, not sure what is wrong with me. Maybe it’s because there’s not a lot else we can do right now. Here’s a little bit about how to increase audience engagement with your blog.

Audience engagement is a crucial part of running a blog. Contrary to popular belief, this doesn’t refer to people reading your posts. True, that’s a form of engagement, but we’re talking about ways in which your audience gets more involved. You want to create an active audience where people interact with you and each other. In turn, this will help you establish a core group of loyalists that visit your blog every day. This makes it easier to run a successful blog as you’re almost assured of traffic and engagement all the time, which can be translated into money. 

So, how do you improve blog engagement? Here are three ideas:

Create forums

Forums are a place for people to communicate with one another on certain topics. You can set up a forum on your site, and people need to register to become a member. They choose a username, then post in the forums about different things. You can set up forum topics yourself, such as questions revolving around topics in your blog. This can all be done on your site, or you can create external forums. Set up a subreddit for people to join, and it’s another place for people to congregate and speak about your blog as an audience. 

Set up a chat room

Similarly, chat rooms work just as well as forums – if not better. The idea with a chat room is very much the same; people come together in a group to discuss different things. However, the main difference is that the discussion is more instant. People join a chat room and can send/receive messages in real-time – it’s basically like WhatsApp for your blog. Learning how to create and set up a chat room on your website isn’t that difficult, which is a bonus. The result is a small place for your community to go and share opinions with each other. You can also use chat rooms to promote new content or upcoming events – like a new giveaway. 

Allow comments under your posts

The last option is the simplest of the three: allow comments under all of your posts. Here, people can comment on a blog post as soon as it is published. It’s a brilliant way of gaining feedback on your posts, but also a chance to continue the discussion. Encourage people to comment at the end of the blog, perhaps asking specific questions. Then, you can reply to them down below, starting a conversation. It encourages more people to get involved and interact with the comments, increasing engagement on each post. 

You’ll notice that all three of these ideas offer similar possibilities but in different formats. For that reason, you don’t necessarily need to implement all three. Some of you will see benefits by just adding one of these things to your blog. Still, you indeed offer more opportunities for engagement with multiple different platforms. Regardless, the key is to engage with your audience through whichever implantation you choose. This might mean creating forum topics, replying in the chat rooms, entering discussions in the comment section, etc. The more interactive your blog is, the more loyal your audience will be.


Have you ever considered what it takes to actually manage a blog? If you are a new blogger then welcome to the world of blogging!



  1. December 11, 2020 / 12:05 pm

    These are all wonderful ideas of increasing audience engagement. Comments on posts make a huge difference

  2. December 11, 2020 / 5:22 pm

    great ideas! I definitely think having a comment section is important, but I do find a lot of blogs where it’s almost impossible to find out how to comment! x

  3. Amber Page
    December 19, 2020 / 12:42 pm

    I have never really thought about setting up a chat or anything like that so it might be something for me to look into!

    Amber | The Unpredicted Page

  4. December 20, 2020 / 4:06 pm

    I’ve never thought about trying to use a chat room so that’s a cool idea! Comments under blog posts are a great way to increase engagement.

    Tash – A Girl with a View

  5. December 22, 2020 / 11:10 am

    Love these ideas! Most of my engagement comes from social media or blog comments! Xx

  6. December 22, 2020 / 12:08 pm

    These are great ideas! Having a comments section is such a good way of increasing engagement!

  7. Gemma Jayne
    December 22, 2020 / 1:00 pm

    I have never thought about a chat room or forum so that would be interesting I think! These are some great tips xx

  8. December 22, 2020 / 1:12 pm

    Cool tips! Maybe I should set up chat rooms and forums on my blog next year. Thank you for sharing.

  9. December 22, 2020 / 3:05 pm

    These are great ideas! Happy Holidays!

  10. lynnmumbingmejia
    January 6, 2021 / 5:50 pm

    These are great! I think the only thing I really focus on right now is Twitter threads but I love the idea of forums and chat rooms! xo


  11. January 11, 2021 / 8:37 am

    Leaving comments open is a great way to connect with your audience and another thing for me is participating in Twitter comment threads.

  12. January 17, 2021 / 1:52 pm

    These are all great ideas! I never thought about a forum or a group chat to be honest! Thanks for sharing x

  13. January 19, 2021 / 10:18 am

    I love the idea of turning my blog into a forum and having a place where everyone can chat and discuss things!


  14. January 19, 2021 / 10:36 pm

    Great ways to increase audience engagement, thank you for sharing. I love the comment section on my blog, as I love seeing what others have to say. Excellent tips! 😊

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